Google Developers Night 2017

28 07 2017

July 26, 2017

     We were invited to the Google Developers Night by GDAP (Game Developers Association of the Philippines) at the Google Headquarters in Bonifacio Global City about a week before the event. We were not sure what the event was about as there was no agenda about it; but we were prepared to showcase our updated mobile game if needed. It was a great opportunity for us to showcase our game and also to check out the office of Google. 

     The event was scheduled from 6 pm to 9 pm; we arrived at around 6 pm but the event started around 6:30 pm and ended almost 10 pm. The Google Headquarters was a cool place especially for creative people. You could see the artistic design influences on the detail as well as the furniture. 


      There were about 50 people invited to the event, but there were other uninvited guests and students who came but Google did not refuse them entry so the guests ballooned up to 90 people; luckily the food was sufficient for all the guests. 

     Before the talk started, I was surprised when Solon Chen, one of the board members of GDAP and the General Operations Manager of Kooapps, approached us and said that he saw our game at GameCon 2017, and said that it had vastly improved from the version he saw at ESGS 2016. He said it was a good game and we did a good job.  That was the best compliment from a GDAP board member yet.

Solon Chen

      There were two talks that night and both of them were helpful as we continue to polish our game even more. The first speaker was Derrick Mapagu, the creator of the Flippy Bottle Extreme game. This game was the first Filipino-made game that was No. 1 in the Google Playstore with over 18 million downloads.  The topic was about Game Monetization.  Most game designers and players are not fans of this topic, but for the game studio to survive, this needs to be addressed. Basically the topic was how your game would make money. There were many ways, the simplest was selling your game at a price. If you offered your game for free, you can place ads in it or sell items within the game called In-App purchasing. We learned that players don’t like ads much; they can be annoyed by it and just drop the game but if you do it right ads can have your game make money. The information presented was really cool and it gave us ideas on how we would apply this to our game.

Derrick Magpagu

     Alvin Juban (GDAP President), Chelle Obligacion-Gray (Google Ph), Lei Bautitsta-Lo (James’ wife), Gwendolyn Foster (GDAP / Most Played Mobile), James Ronald Lo (Indigo Entertainment / Agent Aliens) and Derrick Mapagu (Most Played Mobile / Flippy Bottle)

     The second speaker was James Ronald Lo, President of Indigo Entertainment and the creator of Agent Aliens, a mobile game for Android. Agent Aliens was their first game that was their own Intellectual Property (IP). His talk was fascinating because his experience with the game mirrored ours. He introduced a demo of his game at the ESGS 2016 like us; he also got a number of feedback, and they had to address these in the game. He was very thankful to be invited at the event because it made people notice his game.


    Agent Aliens at GameCon 2017

     James was excited to do a soft launch at Google Play to get more feedback for his game. He promptly had a meeting with a Google representative who gave him pointers on how to get his game featured at Google. Getting featured  by Google gives the game more opportunities to be viewed worldwide. The representative’s first suggestion was not do a soft launch. If your game is not yet finished, doing a soft launch would just give a bad impression for the game. The second one was to do localization by translating the game to different languages; the players from those countries would feel the game was made for them.

     When the game was launched last January until February 2017, he got about 2,000 downloads. He did everything, social media, workers, family friends, but this was the best that the game could do. Then he was surprised when it got featured in Google Play, and it was given a 4.3 star rating. Immediately, he got 190,000 downloads in less than a one month. The game was downloaded in other countries as well; China and Vietnam had the highest percentage of downloads; incidentally these were also the countries that he translated the game to. Of the top 8 countries that downloaded the game, 7 were from Asia.  Overall, he said focus in making a good game first. If your game is good, everyone would take notice.

     After the talk,  dinner was served by our hosts; Jap and I then approached James to ask more about his experience, and we also showed our game. He gave us advice and feedback on how to improve our game, and he encouraged us to enter ESGS once again to market our game. He said this is where gamers, developers, and publishers take notice. One advice he gave us, which he also included in his talk: “If you can show your game without giving excuses, then you know that your game is good.”

     Towards the end, GDAP announced the different events remaining for this year. Aside from ESGS, there was G-star Game Convention, which was offering all-expense-paid tickets and accommodations for 5 companies to Busan, Korea. And some upcoming talks with people from Unreal.

     This event inspired us, and it also showed us that we still have a lot more things to consider for our game. Overall, we were excited; too excited that I already registered entering our game at the Indie Arena in ESGS 2017.

Article and most pictures by Alstaire A. Sarthou; other pictures from Chelle Grey (Speakers with GDAP and Google officer), Internet (Solon Chen) and Edward Tan (Agent Aliens)

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