Asia-EU Cartoon Connection 2019 Meeting

17 06 2019

Last March 5, 2019. Top Peg Animation & Creative Studio Inc. was invited by the Korea Trade Center Manila (KOTRA) to the ASIA-EU CARTOON CONNECTION 2019, which will be held on May 30-31, 2019 at InterContinetal Hotel, Seoul, South Korea.

The event will be attended by professionals and industry experts and leaders in the animation/cartoon industry. It was a meeting with potential partners in the industry from around the world. There would be one-on-one business meetings, project pitchings, animation conference, and capital consultation. KOTRA Manila also offered 100% accommodation expenses (subsidy) to interested companies.

Top Peg was interested, but the finances of the company were a bit low, and we knew that airfare to Korea is a bit high, so we declined at first.

Then on March 11, 2019, Ms. Ingrid M. Javalera of the Department of Tourism and Industry (DTI) forwarded the invitation to the Animation Council of the Philippines (ACPI) and they mentioned that both airfare and hotel accommodations would be free but limited to one per company.

Top Peg decided to send Luis B. Dimaranan, to the event. Luis decided to invite his son, Baron A. Dimaranan, who has a partner/startup company Fallacious Owl that does Software Development. Luis thought it would be good training for Baron to speak with contemporaries and to see what are the trends in the industry today.

They left Manila on the evening of May 28, 2019. Baron, who had an earlier flight, was supposed to arrive in Incheon airport at 12:00 midnight and Luis at 4:00 AM the next day. Due to a flight delay, Baron arrived at 2 AM and he just needed to wait for 2 hours for Luis. Other delegates took a cab to their airport, but since the bus transfer from the airport to the hotel was free, Luis and Baron waited until 8 AM.

Unfortunately, they missed the courtesy call at the Philippine Embassy, which the other delegates were able to attend. Luis and Baron arrived at their hotel -the InterContinental Seoul COEX, which is located at Gangnam-gu, Seoul.

Philippine Embassy Courtesy Call

An orientation for the delegates was held in the afternoon, which Luis and Baron were able to attend. According to Baron, almost all the companies that attended were basically the same as ours: service providers, except for France which provides funding to eventual partners, and Thailand that was looking to outsource their project.

The program schedule was also announced, in the morning of May 30, would be the pitching of companies, and on the afternoon would be the Business Meetings, that Luis pre-picked before arriving in Korea. On the last day, it will all be business meetings.

Each company was introduced on stage and Luis also introduced Baron. It was the first conference for Baron and he said that it was nerve-wracking and exciting. He was also excited to see the AR/VR (Augmented Reality/Virtual Reality)  pitch.

 

Orientation

Philippine Delegates

May 30, 2019

This was the official opening of the event it also coincided with the Korea Service Market 2019, which had an exhibit at the same venue (InterContinental Seoul COEX).

There was a booth for AR/VR (Augmented Reality/Virtual Reality) and Unity.

Then the pitching started. There were a number of companies that pitched, but Baron only listed those who he thinks were relevant to our needs.

Luis and Baron in the foreground

Nick Hall presenting

CBeebies Animation & Acquisitions (UK)

The first speaker was Nick Hall, Senior Programme Executive of CBeebies Animation & Acquisitions, BBC, UK. CBeebies is basically the Children’s broadcast media of BBC. He was in charge of BBC Children’s series such as Hey Dugge and Sarah & Duck.

They had their own IPs, and they also commission work. What interested Baron here was that they were looking for content, and since we had content in The Crop Circle Warriors, Baron listened to what were their needs.

They listed criteria on their needs. Since most of their IPs were for small children, they were looking to target content for TEENS. They also said that the IP did not have to be finished already, even 25% completion would be good for them. In fact, they would like to share ideas to further enhance an IP. They were also looking for IP with a female lead, as well as IPs with Loud, Funny Action.

Studio Canal (France)

For Studio Canal, they were looking for Talent based IP, which Baron was confused at. Basically, they were looking for something unique, “Artsy”, high-tier animation with cultural relevance to France. They also touched on cultural relevance, because each region in France had a different thematic.

Danish Animation

There was a speaker for who basically promoted their school.

Big Void and other companies (China)

Baron felt that the speakers from China were really not interested in services or selling, and they were just boasting on the IPs and technology that they had.

They said they had Big Demand in China but had small services.

When making cartoons for China, it needs to appeal to the Government, and it should be based on the Cultural Heritage of the country.

One speaker said that China was a great opportunity but they lack content. They had IP that won the Golden Dragon Awards which is the highest award for cartoon characters in their country.

Another speaker gave a history of comics in China.

Indonesia

The speaker was Faza Meonk, creator and author of the webcomic SI-JUKI.

He is one of the “biggest” guys in the country, because of the popular webcomic. He owns the IP and he started this comic as 4-panel comics until it evolved into a full comic book.  It is a comedy about everyday life. There is merchandising and there are plans for an animated series and movie.

He talked about the history of comics and animation in Indonesia. He said that the market basically wants content FREE. They have a platform (app) for comics called CIAYO Comics where you can download and read their content. The game industry is booming as well, but they are only a few games that do localization for Indonesia. Their goal is to collaborate with other countries.

Studio Animal

They have IP that they want to reboot, basically, their IP was made back in 2003, and they felt that the story and plot are outdated. They are also looking for funding for this reboot.

Popcorn Pictures

They are a service provider for animation, film, tv and internet productions.

2Spot Studio

The makers of Bloody Bunny, a popular character with 50,000 likes on Facebook.  I remember this character, they won the Grand Prize for the Asean Character Awards 2014 during the Tokyo Game Show.

Gold Frame Animation Inc.

They are the creator of Nana Family, a series about a genius child with EI (Emotional Intelligence). It is about mishaps and learning from mistakes. They are looking for funding but they have all the designs for merchandise and animation locked in. Baron was surprised by this, which I was also surprised when I encountered these in Hong Kong Filmart. Basically, they create a project plan for a character for every media they can think of, then sell it to potential producers.

D&C Media

The last speaker was from a famous comic book company from Korea, which Baron was a big fan of. I did not know that the comic industry in Korea was big, in fact, they had their own term like Manga from Japan. They call them MANWHA, which is based on the Chinese word manhua, meaning comics.

They are a Web Toons Company and are publishing only in Korea. They have many platforms (apps) in Korea that distribute their comics. They introduced their comic “Only One Level UP” or more popularly known as “Solo Levelling”, which is about the weakest warriors/swordsman in a society of monster hunters, but suddenly gains the ability to see his abilities numerically. He basically sees a chart of his abilities and their percentages, so he knows what he needs to improve on. This basically helps him improve or “level up” until he becomes a great swordsman.

After this was a Q&A session where the audience can ask questions.

Baron is a big fan of D&C Media and he was excited to see them. He asked a question and he said he was a real fan of the comic.

May 30-31, 2019 – Business Matching

Luis was able to schedule business matching with the following companies. And to Baron’s surprise, D7C Media was one of them, but they then learned that their meeting was canceled because of the number of people who scheduled with them. Luckily their interpreter, seeing Baron was a big fan, convinced them to reconsider. And they did.

D&C Media

Baron again was excited to talk to them. They had a question though since Baron told them that he was able to read their comics in English. They said that their comics weren’t available in English. This is where Baron realized he was reading illegal copies of their work that was translated.  He apologized and said he did not know that they were illegal, and he said that there are apps that translate comics and make them available in other countries. He said that in the Philippines, there is a huge fan base for Manwha but there is no portal on where they could get it. Since Baron had a startup company for Software development, he suggested that their company can set up a portal for them. Which sparked their interest. They were also interested in having their comics made into an animation, which Baron said that Top Peg is interested in.

ToryWorks

Another webcomic company that has 100+ IPS (comparing it to D&C Media that has thousands), so it’s a smaller company. They are looking for content and they basically want to market it in Korea. They also want to launch a portal that Baron also suggested to them. They can be a possible platform for the UCCW comic in Korea.

Art Licensing

A company that buys IP.

Ani-J Productions

They have an IP about animals, which Season 1 is already finished. The title is “The Earth Human and Animals”, 5 mins each which can be lengthened to 11 mins if needed. They are looking co-production since their budget is not that high. They are willing to give the licensing rights for a fair amount. They are looking for 104 episodes. The animation is basically very limited and based on their website, they have their characters planned to different merchandise.

Electural

They are looking for animation service providers for their Pilot. They do IP selling, which I mentioned back, which they pre-sell character designs. They have pilot episode done to help them sell their IP.

Cheeks Media

They do IP Acquisition.

B2B with Audacity Studio from Bacolod City

B2B – BPhilippines Booths

Blissful Fun Animation Inc.

B2B –Top Peg Animation & Creative Studio Inc.

B2B – Rene Misa of the Animation Council of the Philippines

B2B- Toast & Brew Animation

All the Attendees

Philippine Delegates

Philippine Delegates

Article by: Alstaire Sarthou (Interview with Mr. Baron Dimaranan)

Photos by: Courtesy of Mr. Rene B. Misa and DTI – Export Marketing Bureau.

 

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